"If at first you don't succeed, call it version 1.0"
--Someone who's been there done that

Ahoy & a very warm welcome, dear blog reader.

This is our first post, and the ice is generally hard to break since you don’t really know what to write in your first (yeah it’s tough)!

Style Cube (the version 1.0) officially launched on 14th February 2012. The last 3 months have been a tremendously great learning experience for us.

We started out with a simple, user-friendly website. White background, least of graphics, put up in a hurry (took us 15 days to get it done from a scratch). As you could guess, the whole thing wasn’t that attractive, but it did serve the purpose of selling.

Over the course of the last 2 months, we’ve been working hard on creating a new look and perfecting every nook & corner of the site (we like to call ourselves realistic perfectionists). The new look is a complete digression from the predecessor, it’s attractive, more graphical etc. etc.. I really liked the old one (mainly because I made it ) – but I like the new one better.

Here are a few comparisons I’ve put up for you guys..

oi, coming soon!

Our focus points in the new design were mainly:

1) Better & more comprehensive product information (you would see new descriptions, notes and then some).
2) Better images & zooms – to give an actual feel of the product.
3) A more relevant search that allows you to find the product you’re looking for as well as discover similar scents (through our auto-recommendations & the notes search).
4) Adding a nifty reviews feature to help fellow buyers in making a decision.
5) Better product listings, better homepage, faster checkout & a lot more small things here and there.

So what’s next? We’re trying to add more relevance to our website by educating our visitors on the various perfumes they are interested in buying. To reach that goal, we have a couple of very interesting things up our sleaves. We would be giving you a sneak peak in the coming days.

To come back to the first line of this post – “If at first you don’t succeed – call it version 1.0″ – I think we’re going to have many more versions in this exciting journey. And you my friend, would be able to follow it all along.

Adieus!

Bhavik.